Marketing Fundamentals | Stiplify

About this course

Welcome to Marketing Fundamentals by Stiplify, a practical course designed to help you understand the core principles of modern marketing from the ground up.

This course starts with the basics of how marketing works, including understanding customer behavior, identifying buyer personas, and learning how businesses communicate value to the right audience. As the course progresses, you’ll explore different marketing channels, content strategies, branding concepts, digital marketing foundations, and the role of SEO in long-term business growth.

You’ll also gain insights into emerging marketing channels, changing consumer trends, and how AI is transforming the future of marketing and business communication.

Whether you’re a student, entrepreneur, freelancer, content creator, or business owner, this course is built to give you a strong marketing foundation that can be applied across industries and platforms.

In this course, you’ll learn how to:

* Understand buyer personas and customer psychology
* Explore traditional and digital marketing channels
* Build strong marketing strategies and campaigns
* Learn the fundamentals of branding and positioning
* Understand SEO and organic growth concepts
* Discover emerging marketing platforms and trends
* Explore the growing role of AI in modern marketing

By the end of this course, you’ll have a clearer understanding of how marketing works in today’s digital-first world and how to apply these concepts to grow brands, businesses, or personal projects with confidence.

Course curriculum

1.

Course Contents

45 lessons

  • 1

    Welcome Aboard!

  • 2

    Lesson 0: Digital Marketing Program Overview 🚀

  • 3

    Lesson 1: Introduction to Marketing

  • 4

    Lesson 3: Marketing Case Study Insights 🎥

  • 5

    Lesson 4: Understanding Market Research and Buyer Persona

  • 6

    lesson 5: Understanding Buyer Personas for Marketing

  • 7

    Lesson 6: Brand Identity

  • 8

    Lesson 7: Brand Voice

  • 9

    Lesson 8: Brand Strategy Insights

  • 10

    Lesson 9: Brand Identity and Standardization

  • 11

    Lesson 10: Exploring Patagonia.com Activism and Brand Story

  • 12

    Lesson 11: Understanding Market Dynamics in Global Streaming Platforms

  • 13

    Lesson 12: Introduction to Social Media Marketing

  • 14

    Lesson 13: Understanding Paid Social Media Ads

  • 15

    Lesson 14: Marketing Analytics and Building Your Marketing Plan

  • 16

    Lesson 15: Top Marketing Analytics Tools Discussion

  • 17

    Lesson 16: Understanding Marketing Plans

  • 18

    Lesson 17: Understanding Google Analytics Conversions

  • 19

    Lesson 18: Content Marketing Case Studies

  • 20

    Lesson 19: The Magic of LEGO

  • 21

    Lesson 20: Creative Problem Solving Campaign

  • 22

    Lesson 21: Exploring the Future of Work

  • 23

    Lesson 22: Understanding the Future of Work

  • 24

    Lesson 23: Analyzing Social Media Marketing Campaigns

  • 25

    Lesson 24: Twitter Promotion Strategy Analysis

  • 26

    Lesson 25: Warby Parker Case Study Analysis

  • 27

    Lesson 26: Marketing Analytics Insights: Spotify RAPT Campaign & Sleep Tracker Integration

  • 28

    Lesson 27: Exploring Headspace Brand

  • 29

    Lesson 28: Digital Marketing Channels Overview

  • 30

    Lesson 29: Owned Media

  • 31

    Lesson 30: Earned Media

  • 32

    Lesson 31: Understanding Public Relations in Marketing

  • 33

    Lesson 32: Understanding Paid Channels in Digital Marketing

  • 34

    Lesson 33: Understanding Emerging Marketing Channels

  • 35

    Lesson 34: Digital Marketing Channels

  • 36

    Lesson 35: Channel Optimization

  • 37

    Lesson 36: Channel Optimization Strategies

  • 38

    Lesson 37: Understanding SEMrush Features

  • 39

    Lesson 38: Web Analytics

  • 40

    Lesson 39: Understanding Digital Marketing Strategies Across Different Industries

  • 41

    Lesson 40: Marketing Trends and Job Impacts

  • 42

    lesson 41: SEO Strategies

  • 43

    Lesson 42: Understanding On-Page SEO Basics

  • 44

    Lesson 43: On-Page SEO

  • 45

    Lesson 44: Integrated Marketing Channels

Marketing Fundamentals | Stiplify logo

Marketing Fundamentals | Stiplify

Welcome to Marketing Fundamentals by Stiplify, a practical course designed to help you understand the core principles of modern marketing from the ground up. This course starts with the basics of how marketing works, including understanding customer behavior, identifying buyer personas, and learning how businesses communicate value to the right audience. As the course progresses, you’ll explore different marketing channels, content strategies, branding concepts, digital marketing foundations, and the role of SEO in long-term business growth. You’ll also gain insights into emerging marketing channels, changing consumer trends, and how AI is transforming the future of marketing and business communication. Whether you’re a student, entrepreneur, freelancer, content creator, or business owner, this course is built to give you a strong marketing foundation that can be applied across industries and platforms. In this course, you’ll learn how to: * Understand buyer personas and customer psychology * Explore traditional and digital marketing channels * Build strong marketing strategies and campaigns * Learn the fundamentals of branding and positioning * Understand SEO and organic growth concepts * Discover emerging marketing platforms and trends * Explore the growing role of AI in modern marketing By the end of this course, you’ll have a clearer understanding of how marketing works in today’s digital-first world and how to apply these concepts to grow brands, businesses, or personal projects with confidence.

Free

14 members

💡 Marketing