Signal & Stick: The AER+ Method

About this course

Attention → Encoding → Retrieval → Innovation.
Applied with AI and antifragile loops so your brand can generate memory-led positioning that turns recall into demand, replies, and wins.

Course curriculum

1.

Module 1. From Chaos To Clarity: The AER+ Map & Baseline

4 lessons

  • 1
    Lesson 1: Pick the Moment That Matters lesson poster

    Lesson 1: Pick the Moment That Matters

  • 2
    Lesson 2: Map the AER+ Loop (Attention → Encoding → Retrieval → Innovation) lesson poster

    Lesson 2: Map the AER+ Loop (Attention → Encoding → Retrieval → Innovation)

  • 3
    Lesson 3: Find the Memory Leaks (and rank the top 3 by business impact) lesson poster

    Lesson 3: Find the Memory Leaks (and rank the top 3 by business impact)

  • 4
    Lesson 4: Define the BMI Baseline (Brand Memory Index) lesson poster

    Lesson 4: Define the BMI Baseline (Brand Memory Index)

2.

Module 2. Be Unmistakable in 3 Seconds: Attention Guardrails

4 lessons

3.

Module 3: Encoding That Survives Distraction: Low-Load, Multimodal Recipes

4 lessons

4.

Module 4: Be Remembered Tomorrow: Generative Retrieval & Spacing

4 lessons

5.

Module 5: Cadence That Compounds: Spacing & Interleaving Across Paid + CRM

4 lessons

6.

Module 6: Stronger Under Stress: Antifragile Innovation Loops

4 lessons

7.

Module 7: Proof & Monetization: BMI Updates & Board Narrative

5 lessons

Signal & Stick: The AER+ Method logo

Signal & Stick: The AER+ Method

Attention → Encoding → Retrieval → Innovation. Applied with AI and antifragile loops so your brand can generate memory-led positioning that turns recall into demand, replies, and wins.

US$ 158

💡 Marketing