What is your top channel for landing customers?

Chris Doelle · 2026-02-08T18:33:51.343Z

We'd love to hear what's actually working for you in 2026! Here are the channels crushing it right now: 🎙️ PODCASTING - The Highest ROAS Champion Why it's #1: Podcasting delivers a 5.6x ROAS - the highest return among ALL marketing channels. Whether you're advertising on podcasts OR hosting your own show, the ROI is unmatched. The Numbers: 70% brand recall from podcast ads 59% of B2B decision-makers listen during work hours 52% completion rate (people actually finish episodes!) 80% of listeners trust their favorite host like a close friend Real Examples: Sagemark HR : Launched podcast → 9 new clients within a year → now ranks #1 on Google for their category Upshift : Converted 50%+ of guest interviews into revenue Rebar Technology : Engaged 48 ICP executives through interviews, warming cold prospects Best for: B2B, thought leadership, relationship-building, high-ticket sales Your own show creates: Content marketing + SEO + relationships + sales enablement + brand authority - all in ONE channel! Other Top Performers: 🔍 Content Marketing & SEO - CAC: $50-300 | Timeline: 6-18 months Example: 40% of pipeline from organic at 70% lower CAC 🤝 Community-Driven - Cost: Time only Example: 300% increase in trial signups from genuine engagement 🚀 Product-Led Growth - CAC: $10-100 Example: Simple "invite" feature drove 35% of new signups 🔗 Partnerships & Integrations Example: 235% signup boost, 33% lower CPA 💬 What's YOUR top channel? Share: Your best performing channel Approximate CAC and ROAS For podcast users: Advertising on shows, hosting your own, or both? Let's learn from each other! 🎓 Key Takeaway: Podcasting offers 5.6x ROAS when advertising and even better returns when it's your own show. The best channel? Often the one your competitors are ignoring!

What is your top channel for landing customers?

Public Group

Business Successs Academy

Business Success Academy: A community of experts & entrepreneurs sharing insights, tools, and support to grow your business and achieve more!

Fresh Media Works

BSA Inner Circle Sign up

Members

Posts

Admins

What should you post on social media?

What is your top channel for landing customers?

Overcoming Internal Resistance to AI

What is your top channel for landing customers?